The project

PAIS DI RUSTIC AMOUR is more than just a project. It is a strategy funded under the regional PSR, in which the development of the territory is the shared objective of public and private entities that coordinate to

• rediscover a lifestyle through “slow” tourism
• bring man closer to the landscape understood not only as a natural environment, but above all as a cultural one
• enhance the typical features and productive vocations of the territory
• bring the human element back to the center of agricultural entrepreneurship, which evolves from pure economic activity towards social agriculture
• The territory affected by the initiatives and interventions of PAIS DI RUSTIC AMOUR embraces the right Tagliamento in which urban centers with significant historical and cultural elements are interspersed with typically rural open spaces with minor sites still to be enhanced.

The themes

• Promotion of slow rural tourism, through the creation of a cycle tourist itinerary and improvement of integrated local tourist products, improvement of the reception system, creation of networks of operators and structures;
• Enhancement of environmental, cultural, archaeological and landscape resources, through conservation, recovery and redevelopment interventions aimed at their sustainable and responsible use and enjoyment;
• Initiatives for awareness, communication, promotion and territorial marketing;
• Enhancement of the typical features and productive vocations of the territories, through the creation, strengthening and development of local markets, also through the creation of a web interface, and implementation of promotional initiatives carried out at a local level;
• Socio-economic integration of the territory and social inclusion, through the promotion of the multifunctionality of agricultural companies, the start-up of activities in the field of social agriculture, the animation and activation of basic services, the promotion and implementation of social services by agricultural companies in agreement with public bodies, teaching and environmental education.

Objectives

General objective

Build an innovative rural district of sustainable and solidarity economy based on an agricultural model integrated with the environment and promoting an inclusive socio-economic system. Three key elements:

• Territory as heritage of the rural world
• Promotion of a new model of economic development
• Networks as a connection between places, services, actors

Specific objectives

Rediscovering the heritage and rhythms of the rural world through:

• paths and farm roads to be organized in a network of routes not to cross a territory, but to experience and rediscover it;
• restoration of buildings, functional recovery of spaces and enhancement of places as an integral part of the rural heritage and capable of proposing themselves as centers of attraction and aggregation not only for the passing visitor, but also for the residents themselves;
• new structured spaces that the local community can elect as a meeting place and venue for entertainment;
• web interface that offers a key to open the territory to easy and fast exploration and that minimizes the distance between the user and those who offer local culture in the territory, be it activities, products or information.
• Promote a new model of economic development based on
• conscious and informed tourism;
• sustainability of agricultural businesses and development of new products;
• durability of the strategy by integrating new rural development paths with training courses to be offered to new generations in places designated for training;
• networking of the actors of the territory in order to create bridges between the operators of agriculture and tourism, promoting social cohesion and the valorization of skills;
• multifunctional and social agriculture

Outputs and impacts on the territory

• 5 thematic itineraries that develop along 196 km of dirt roads
• Recovery and redevelopment of buildings accessible to the population and tourists,
• recovery, conservation and adaptation of small-scale infrastructures of cultural value located along the routes
• 11 installations of physical spaces accessible to the population/tourists functional for rest, catering and community services
• 75,400 m2 of redeveloped green areas with increased resilience, environmental value and mitigation potential of forest ecosystems
• increase in profitability in agricultural companies resulting from the adoption of innovative and low environmental impact technologies, diversification of activities, development of new products with effects on companies with which collaborations and network agreements are already active
• increase in the number of entities operating in the social agriculture sector, educational farms, experience laboratories, social horticulture and community networks
• increase in opportunities for